Garnier’s Green Beauty Initiative revealed
Garnier products globally are now officially cruelty free, as they get approval of the Leaping Bunny Programme.
Garnier is one of the largest, most global brands Cruelty-Free International has ever approved under the Leaping Bunny programme. This is a giant leap, not only for Garnier but for the beauty industry as a whole.
Michelle Thew, Cruelty-Free International CEO says
“Garnier is a global brand familiar to us all. To work with them to help end animal testing for cosmetics and declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.”
Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw material and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s finished products – individual products or items cannot be approved in isolation.
For Garnier, this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world. For many months Garnier and Cruelty-Free International have worked together to secure this evidence and ensure every product within Garnier’s global portfolio can officially display the Cruelty-Free International Leaping Bunny logo – the universally recognised cruelty-free mark.
This stringent process ensures that consumers can buy Garnier products with complete confidence, knowing that they meet Leaping Bunny’s strict criteria.
Adrien Koskas, Garnier Global Brand President
“Garnier has been committed to a world against animal testing since 1989. To be officially approved by Cruelty Free International under the Leaping Bunny programme is a real milestone and was always an important part of our Green Beauty mission. Today Garnier, takes another Green step towards becoming a fully committed, truly sustainable, transparent brand that delivers Green Beauty for all of us.”
This announcement from Garnier comes off the back of a landmark year for the brand. In 2020, Garnier announced their Green Beauty initiative, a complete end-to-end approach to sustainability, transforming every stage of Garnier’s value chain and dramatically reducing the brand’s environmental impact.
Find out more about Garnier’s Green Beauty Initiative here: Garnier Green Beauty
Each new Garnier product underpins the Green Beauty commitments of the brand, and the following products are now all officially cruelty-free, approved under the Leaping Bunny programme:
• Garnier SkinActive reusable Eco-Pads: Zero waste pads for makeup removal. Garnier Micellar make-up remover Eco pads
• Garnier Ultimate Blends Shampoo Bar: Zero plastic packaging and 94% plant-based. Garnier Shampoo Bars
• Garnier Hydra Bomb Tissue Masks: Now with fully compostable* tissue mask (*biodegradable by home compost) Garnier Skincare Sheet Masks
• Garnier Ultimate Blends shampoo & conditioner: Now with 100% recycled plastic and recyclable bottles. Garnier Ultimate Blends.
About Garnier: Garnier is a global beauty brand, accessible to all, with the ambition to become the first truly sustainable, natural brand in the mass market. Since 1904, Garnier has been offering effective, innovative beauty products, inspired and enriched by nature.
Natural, accessible, and sustainable, the Garnier brand is animated by its daughter brands: Ultimate Blends, Garnier Organic, SkinActive, Ambre Solaire, Olia and Nutrisse.
About Cruelty-Free International: Cruelty-Free International is the leading organisation working to create a world where nobody wants or believes we need to experiment on animals.
Our dedicated team is experts in their fields, combining award-winning campaigning, political lobbying, scientific and legal expertise, and corporate responsibility.
Educating, challenging, and inspiring others across the globe to respect and protect animals, we investigate and expose the reality of life for animals in laboratories, challenge decision-makers to make a positive difference for animals, and champion better science and cruelty-free living.
